Website Translation Services
Paraphrasing Bill Gates, we can say that if you have no website, you have no business! And if you have a website translated into just one language, you have no target audience outside the speakers of that language. There are just too many products and services on the market, so why all the hassle of reading something in a foreign language? And this is the reason why the majority of successful companies order website translation services.
A website translation is in most cases more than just translation! Look at the things that need to be done to make your website attractive and convenient for your visitors:
- Localize the website to ensure that navigation can be done in the native language
- Translate the core pages, like the information about the company, its vision, and so on, in a way that will work for your target audience. You may need transcreation services for that, and we will discuss it with you on a case-by-case basis.
- Translate the content that is relevant to the target audience in a particular country.
- Think of ways to really connect with the local target audience. Communication can be conducted in many different ways, and you should choose yours which would appeal to the locals and reflect your unique style as a company.
- Use professional translators (native speakers of the language) in cooperation with marketing specialists for your promotional campaigns
As you see, a website translation may in fact equal to the creation of a whole new universe for your visitors, and we at HumanTranslation will help you with that.
Why HumanTranslation?
We understand that each customer wants a pleasant hassle-free customer experience that will at least meet his or her expectations, or even surpass them. Here is what we can do to ensure you get the experience we are talking about:
- We only use the services of professional translators with relevant credentials.
- Our experts translate into their mother tongue to ensure a naturally-sounding language.
- We use human translation in 100% of cases by default. We believe that humans should write for humans, and AI should only help. And while we do rely on some translation-specific tools in our work, our web translation services are provided by human translators.
- We know that you don’t order a text just to get a text, so we will ask you about the purpose of the document and the target audience to get the best specialist for you and probably offer some additional services, like transcreation. We want you to achieve your goals with the help of our text, and this focus is really appreciated by our customers.
- Website is a company’s public representative, so it cannot contain poorly written text. You wouldn’t hire a sales manager with bad communication skills, would you? Therefore, all the texts translated for the website undergo strict quality assurance control to make sure they are of ready-to-publish quality.
HumanTranslation is a website translation agency that cares.
How We Work
Hassle-free service means that:
- You tell us your website URL and the parts you want to translate. Don’t worry about copying the text into files as we will do it for your convenience.
- Specify any preferences. You may have style guides or any other guidelines, or term bases to comply with. Sometimes we need to know the target audience to select the specialists with the appropriate cultural background. Tell us all we need to know.
- We assign the work to our highly-qualified specialists: translators, editors, and finally proofreaders.
- We can insert the text into your HTML code for you as well, so you will get a fully-functional website in another language by just giving us the URL and confirming your order.
If that looks good, you can contact our manager right now!
SEO Optimization
You may have great content that very few people set their eyes on… Sad but true. If you play an Internet game, you should play according to the rules set. We will help you make your content visible by structuring it properly using headings (h1, h2, and so on) and keywords that will put your articles, press releases, and promo posts among the first ones in search results.
Video Translation
A present-day website contains not only text but also video content. We can provide transcription, translation, and voice-over services to help you fill your website with high-quality video content.
Localization vs Globalization
When it comes to websites, it is cheaper to globalize! We mean that you can have one website version in English (the language that many people read and understand quite well) – without even caring about its localization for Australia, the UK, or the USA. The content could also be “global”, without reference to any particular locality or group of people.
However, this strategy does not yield really good results. It is good if you are a truly global multinational company that has already won the hearts of many people across the globe. If you are just in the process, you’d better try to connect with more people by localizing your content.
Yes, the appeal to go global and expand to new markets may look good. But you would always make more people loyal to you if you refer to their local experience and realia. They should feel related to you and perceive you as one of them. Some companies even re-brand to look local and reach out to more people in each country!
Therefore, having varying content even for different versions of English would be a winning strategy – not to mention other languages!
HumanTranslation is a company that stands for as much localization as possible and works for your benefit.
Google Translate for Websites Translation
Yes, we all know that there is a free service that will help you understand what the website is about. Why pay more?
Well, if you are a company whose products are sought after and people feel impatient to get the new version, then Google Translate would probably be enough.
However, we see high-quality website translation as a kind of respect for customers if you are targeting them. Moreover, people want to know more interesting details about you, maybe something funny, and this is inevitably lost in machine translation.
So, it’s up to you to decide whether to order professional translation – depending on your needs and purposes, of course.
Areas of Expertise
What if your website is devoted to a highly-specialized subject and there are sections for specialists only? You should not worry about that: we find experts who are well-versed in the subject matter (in addition to excellent language skills).
We understand that a medical website cannot be translated by a person who has no medical background at all (or at least extensive experience in medical translations). Therefore, your content will be treated by professionals in a professional manner.
HumanTranslation provides translation services in a wide range of specializations, including technical, legal, financial, medical, or marketing. If you have some exotic language pair or specialization in mind, do not hesitate to contact our managers and ask them any questions you want.
Landing Pages
We understand that you need high-quality landing pages with engaging content to attract more customers and turn visitors into loyal readers and clients. That’s why we assign landing pages to our marketing translation specialists who know how to go about them in the best way.
Newsletters
A dynamically developing company usually proposes to subscribe to newsletters on its website to keep its customers informed of the latest achievements and offers. This is a genre of translation that requires quick turnaround as customers like to receive news like hot cakes, fresh from the oven. You can order a newsletter service from us, and we will assign a dedicated translator for this project who will deliver the translations really quickly.
Multilingual Website Localization
You will not need to contact different translation agencies if you need to translate and/or localize your website into multiple languages to reach out to a dramatically larger audience at once! We can do it for you as we can translate from and into almost any language on Earth, except for maybe some exotic ones (or these will just require more time).
HumanTranslation can be your trusted service provider for projects of any scale. Contact our managers to make a first try or discuss long-term cooperation.
What makes a good translation? First of all, a high-quality source text. If this is a marketing piece of translation, for instance, and the original seems to convey some vague message that is hard to understand for the translator, it will be just as vague for the reader. Therefore, the customer should be prepared to work on the text to get a really good translation, and the translator should be ready to ask the customer to do so. This will make cooperation really beneficial – contrary to the “I-need-the-translation-quickly” approach that may not bear the fruit you want.
Ask the client about the country for which the translation is intended. The Arabic dialect required for Saudi Arabia will differ from the one appropriate for Egypt or Lebanon.
Most Arabic translations will require transcreation due to major cultural differences between English and Arab countries.
The target audience will determine the level of formality required in Arabic texts, so be sure to find out all the required information from the client.
The more important the translation, the higher quality should be agreed upon with the customer. High quality is achieved by editing, sometimes by several editors; it may add up to the cost, but it will finally pay off.
